NI TGI

Survey started: 1992

Universe: Individuals aged 15+

Fieldwork:
Wave 1: October to December
Wave 2: January to March

Data release: Once a year

Sample: c.2000 per annum

Weighting: NISRA mid-years (Sex, Age, County); LFS (Religion); BARB (Social Grade)

Media Coverage: TV, Radio, Newspapers, Magazines, Outdoor, Internet, Direct Mail

Product Coverage: 18 sectors, 500 categories, 4000 brands

Other features: 270+ Lifestyle statements, Socio-demographic classifications, Geodemographics

Products and services covered

• Food
• Household products
• Pets & pet food
• Toiletries & cosmetics
• Health & pharmaceutical products
• Non-alcoholic drinks
• Alcoholic drinks
• Confectionary & snacks
• Tobacco products
• Motoring
• Shopping, retail & clothing
• Sports & leisure
• DIY & gardening
• Holidays & travel
• Financial services
• Communications & internet
• Appliances & other household durables
• Electronics & other personal items