Fusion

Data fusion in market research has been developed for a number of years and is now available as a special service provided by TGI.

Respondent level data from TGI can be attached to respondent level data from your research, based on matching common variables between both studies.

Benefits

By fusing TGI to your study, it is possible to access extensive additional information on your market – without the need to commission new research.

TGI’s fusion service is fast and reliable – you will be working with leading statisticians and our dedicated fusion team who can supply validations and a full technical report.

The service is flexible with output is supplied to your specification.