Improved TGI Lifestage Data

TGI Lifestage data can aid marketers in targeting consumers by their circumstances in life, not just where age would have them be. In 2011, three new life events were added to TGI: taking a gap year, being made redundant and finishing mortgage repayments.

There are also 46,000 homeowners who expect to have either recently paid-off or expect to pay-off in the next 12 months. 59% of this group consider themselves to be financially astute and being “very good at managing money”.

Of the 385,000 full time students in the Republic of Ireland, 14% (53,000) have either recently taken or intend to take a gap year in the next 12 months. These consumers are 50% more likely to agree that “I like to enjoy life and don’t worry about the future”.

Meanwhile, 170,000 adults in ROI have experienced being made redundant in the past 12 months. 56% of these consumers are men with them also 20% more likely to be among the ABC1 social grade and 57% more likely to be aged 25-44.