Northern Ireland TGI 2011
The short articles in this section look at the latest media developments and trends to emerge from the 2011 TGI data in Northern Ireland, released in late August. They encompass a range of topics including golf, television genres, local produce and beauty treatments.
A PowerPoint presentation is also available showing highlights of the most eye-catching trends to emerge from the TGI data:
Northern Ireland TGI 2011
Pages in this section
- “McIlroy Effect” Boosting Interest in Golf
- Rise in Treatments in Beauty Salons
- Locality remains an important factor for Northern Irish consumers
- Traditional media platforms the main digital driver for over 45s
- Word of Mouth – What are NI adults talking about?
- What Pushes Their Buttons? Women’s Favourite TV Genres
- Radio: Keeping It Local
- NI Consumers Seek Quality Purchases
