Greenscape Clusters

Consumer environmental engagement

TGI Greenscape Clusters allow targeting of consumers by the extent and ways in which they are environmentally engaged through their attitudes and behaviour.

As people have become better informed about green issues in recent years, a myriad of differences have crept into public perceptions and conduct towards a variety of environmental causes. Public authorities, brands, agencies and media owners all need to understand the subtleties of public environmental engagement so that they can appeal appropriately to the different groups.

Available for both Northern Ireland and the Republic, TGI’s six distinct Greenscape Clusters incorporate the environmental values and actions of every adult in the country. From those completely committed to doing everything they can to help the environment, to those whose approach to being green is more nuanced.

Greenscape Cluster Brochure