The number of Irish consumers using downloaded applications on their mobile phone has almost trebled in the past 12 months.

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The latest data from Kantar Media’s TGI survey in Ireland reveals that 1.3 million Irish consumers use social networking sites, equating to 38% of the entire population of ROI – a similar proportion to GB.  Just 11% used social networking sites in 2008 and this rapid growth will hardly come as a surprise to marketers across Ireland given the omnipresence of these sites on the web. Read the rest of this entry »

The latest data from Kantar Media’s TGI survey in Northern Ireland suggests that press readership is still one of the most valued news sources around.

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Sponsorship is one of the key tools at the marketer’s disposal. Sports events and TV programmes are among the highest profile sponsorship platforms, allowing brands to be showcased to broad – but clearly defined – consumer groups. However, sponsorship packages are major investments, meaning accurate targeting is all the more important – but the rewards are clear.

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The seemingly unstoppable rise of digital media has provided consumers in Republic of Ireland with more choice of content than ever before. Insight from Kantar Media’s TGI survey, however, suggests that many consumers are not prepared to ditch their hard copies just yet.

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As latest insight from Kantar Media’s TGI survey attests, media coverage of the economic slow-down and its consumer aftershocks continue to hold significant sway over the imaginations of Irish adults. The most recent data shows that 1 in 5 Irish adults are “very or fairly interested” in reading the latest about personal investments / finance in their newspapers – a figure that has doubled in the past five years.

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The New Year is a golden opportunity for marketers to tap into a changing consumer zeitgeist as the over indulgence of the festive season is replaced by resolution making and planning the year’s major purchase decisions. Eimear Faughnan examines how accurate targeting can help marketers improve the efficiency of their campaigns in the early part of 2012.

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Kantar Media is delighted to be a sponsor of the 2012 Media Awards which will be held next March in Dublin.

The Media Awards celebrate the very best work, businesses and brands in the media business. This celebration will be representative of the whole commercial media industry – north, south, national, regional, agency, media owner and sales agency and will acknowledge the people that bring the most outstanding media ideas in press, digital, outdoor, TV and radio to life. Read the rest of this entry »

The final few shopping days left to Christmas mark a frantic period for consumers and retailers alike as bargain-hunters raid the aisles in search of the best deals and marketers carefully plot their final moves to boost sales figures. Kantar Media’s TGI survey in Ireland equips marketers with the actionable insights they need to understand consumer attitudes towards spending and how best to target consumers with promotions and offers.

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As the proliferation of digital technologies accelerates, it is more important than ever for marketers to assess how consumers interact with online platforms. TGI data, available in over 60 markets worldwide, equips marketers with the actionable consumer insights they need to form and implement their digital marketing plans. Eimear Faughnan of TGI here looks at TGI ROI and Europa data to establish how the digital behaviours of Irish consumers compare with their counterparts in Europe.

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