Targetware – flexible target definition

Targetware allows the creation of advanced target definitions while retaining the benefits of a robust sample size.

By including key characteristics and useful populations on the fringes of conventional target groups, Targetware enables:

• Realistic target definitions, relevant to the brand and closer to the client brief
• Accurate target modelling for product development purposes
• Efficient communication plans through enhanced definitions
• Added value – Targetware sits within the Choices analysis suite, enhancing the value of TGI data