CHAID – defining core targets
Choices CHAID allows identification of key drivers within datasets such as TGI.
Results are presented in an easy-to-interpret diagram allowing a comprehensive overview of market structure, highlighting niche areas without the need for complex statistical tables or multiple cross-tabulations.
If you have any questions, or you require more information, please contact us:TGI Team
+44 (0)20 8433 4000