Analysis tools

Choices is a dedicated software unit providing the latest analysis tools for use with TGI surveys and Television Audience data from around the world. TGI data can be accessed through the following software systems: Choices, IMS, Telmar, and NAMSI.

To find out more, please contact us

Cross-tabulation (link to 5i)

Press planning & optimisation

Correspondence mapping & cluster analysis

CHAID – defining core targets

Targetware – flexible target definition