About

Welcome to TGI Ireland – part of TGI’s world-leading network of media and marketing surveys

TGI enables:

• Understanding of consumer attitudes, motivations, and behaviour
• Comprehensive market segmentation
• Accountability in marketing and communication strategies

Established in 1994, TGI Ireland and TGI Northern Ireland provide actionable single-source data covering media, product and brand consumption, lifestyle and attitudes.

In Ireland, TGI is representative of all adults aged 15+ and is used by over 40 companies, including agencies, media owners, and brand owners.

This website provides details of TGI surveys – their specifications, coverage and developments.

Kantar Media Ireland – please click the logo below to find out more